Your Partner in Business Development.

I help companies achieve business growth by focusing on strategic partnership development. Whether you're a consulting firm or a software company, my expertise lies in guiding you to strengthen and expand your partner relationships effectively.

For Software Companies

If you have an established partner team, I offer targeted services to strengthen your partner management. From coaching partner managers to supporting your partner recruitment efforts, I also work with sales teams to maximise the benefits of partnering and driving joint success. Need interim coverage? I’m available for temporary contracts, such as covering for partner managers on parental leave.

If you're building a partner program from scratch, I can lead you through the entire process, advising on the right partner types, internal structures, and strategies needed to create a scalable, successful partner program.

For Consulting Companies

Are you partnering with software vendors or looking to expand your portfolio? I help consulting companies define a comprehensive strategy that aligns with the objectives of software vendors, ensuring a successful and mutually beneficial partnership. Together, we assess what the vendor wants to see, what plans need to be developed, and what investments are necessary to strengthen the partnership. I evaluate your current partnerships and provide concrete suggestions on how to enhance them, helping you build a stronger foundation for sustainable growth.

My Services

  • Building trust with partners is crucial for any successful partner manager. I’m passionate about fostering strong relationships and, with many years of experience, I offer targeted coaching for partner managers. I help them understand what partners need to be successful and identify why challenges may arise in the relationship. Drawing from my experience both as a partner manager and as a partner of a software vendor, I bring a well-rounded perspective to resolving partnership issues and driving mutual success.

  • With over 10 years of experience in partner management across SMBs, larger enterprises, and startup environments, I’ve managed established partner ecosystems, driving high-volume business through the channel. I’ve also built partner programs from the ground up. Because of this wide experience, I can easily step into interim roles, covering for parental leave or temporary contracts. I excel at quickly building and nurturing strong partner relationships, ensuring continuity and development within your partner ecosystem.

  • Advise software companies looking to build a partner program from the ground up. I lead you through identifying the right partner types, establishing the necessary internal structures, and supporting you throughout the entire process to ensure a successful and scalable partner program.

  • Utilise my extensive partner management experience to define marketing strategies, conduct in-depth market and vendor analysis, and evaluate partner programs. I help consulting companies and software vendors assess partnership fit, strengthen vendor relationships, and identify growth opportunities. From partnership applications to overall business development strategy, I support companies in maximizing their potential within the partner ecosystem.

Hi, I’m Anki Strigl!

With a background in International Sales, Partner Management and Business Development, I’ve cultivated a strong understanding of the dynamics and intricacies within the SaaS landscape.

Having navigated the corporate landscapes of companies like IBM, SugarCRM, and Box, alongside contributing to the startup scene, I bring a broad set of experience.

I've served as a Partner Manager for various Software Vendors and contributed to building a European HubSpot CRM consultancy business from the ground up. This dual experience has granted me a comprehensive understanding of what resonates with software partners and the essential elements required to thrive as a successful channel partner. As a result, I am well-versed in tailoring strategies that align with both the expectations of software partners and the key ingredients needed for channel partnership success.

From recruiting, marketing and demand generation to partner strategy, my approach is tailored to your specific business needs.